Product Growth Through Clarity and Experimentation
I help teams find direction, validate decisions, and build products that actually move forward.
Turning Ambiguity into Clear Product Decisions
How I Help Teams Move Forward When Things Aren’t Clear:
Step One:
Clarify What Actually Matters
Understand users, constraints, and business realities to define what actually needs to move.
Step Two:
Align Product, Experience, and Business
Translate insights into design decisions, narratives, and engagement systems that align teams and reduce friction across the product.
Step Three:
Ship and Learn Fast Without Creating Chaos
Prototypes, MVPs, Product Launches…
Compound progress through iteration
without losing coherence or purpose.
Creative by Nature. Strategic by Choice.
The Visionary Builder
Hey, Daniel here.
I’m a founder-led Product Manager focused on building and validating zero-to-one digital products under real-world constraints.
I started my career as a founder, creating a music education platform from scratch: no capital, no team, no network.
That path forced me to operate as a Product Manager by necessity:
leading product discovery, experimentation, and prioritization while balancing strategy and execution.
Over time, this shaped a strong UX-first approach to product thinking, with a deep focus on behavior, motivation, and systems design.
Since then, I’ve worked with 25+ startups across 12 countries…
I Help founders bring clarity to messy ideas, define MVPs, align teams, and move products forward when resources are limited.
Outside of work, you’ll usually find me playing the banjo or studying where music, psychology, and product design intersect.
Selected Case Studies:
Building and validating a product from zero without capital, team, or network
The Crossroads Blues Method
Led the discovery, product strategy, and validation of a gamified music education platform designed to support personal growth.
Key Outcomes:
• Generated $5140 in profit through UX research–led demand validation
• Validated product–market fit across 6 countries with $148.88 ad spend
• Translated qualitative insights (emotional regulation, creative identity, motivation) into product mechanics and learning flows.
• End-to-end ownership from problem framing to live product
Redesign of piano education platform for engagement and course completion
ArtPlay Academy
Led product strategy and redesign of an established piano education platform, applying behavioral design to increase engagement and learning outcomes at scale.
Key Outcomes:
• Product Manager leading cross-functional redesign of a validated learning platform
• 60% increase in course completion and community engagement through gamification and behavioral design
• 3500+ active users on the redesigned platform
Behavioral-led retention and activation strategy for a high-ticket coaching platform
6 Figure Engineer
Led a behavioral diagnosis and product activation strategy to address a 75% churn rate in a high-ticket coaching program for LATAM software engineers.
Key Outcomes:
• Reduced churn by 45% through behavioral design and activation sequencing
• Increased community engagement by 70% via habit-forming mechanics and strong onboarding flows
• Extended customer lifetime value by introducing loyalty and end-game progression mechanics
Operational restructuring for a digital marketing agency to enable scalable growth
Transit of Pluto
Led cross-functional initiatives to improve positioning, operational processes, and delivery systems while supporting ongoing client work.
Key Outcomes:
Led the redesign and launch of the agency website to clarify positioning and enable an owned client acquisition channel
Introduced new revenue streams by supporting the launch of the agency’s first infoproduct
Improved SOPs and delivery processes to reduce founder dependency and improve team autonomy
What others say about my work...
The gamification skills he brought to the table were very knowledgeable and exactly what I was looking for.
Daniel analysed our systems, improved the thought processes behind the platform and the "why we do what we do" as well as the "want to do" that our customers would be looking for."
He brings an impressive depth of marketing and user experience knowledge to each project.
What I love most is that Daniel is a constant learner who’s always striving to bring his best to the table.
That mindset makes him reliable and fun to collaborate with."
